Rapidly Changing SaaS Industry Trends in 2019

SaaS i.e. Software as a Service is a new-age delivery model that has garnered the attention of businesses across the globe. Delivering applications over the Internet as a service and eliminating the need to download, install and maintain software, SAAS is making it easier and fuss-free for users to manage applications. Commonly known as on-demand software, SaaS applications are run by the service providers, and it’s they who manage everything related to the application from its performance to the security it delivers. For businesses, this cutting-edge software has largely reduced the complexity involved in managing important activities like tracking users’ online behavior, by fully automating such tasks, leaving no space for any human error. Ground-breaking SaaS apps are turning better with every passing day, and providing an ocean of possibilities for companies to fast-track their operations.


Although businesses have tried to utilize SaaS, there is a lot more that is yet to be explored. Let’s take a glance at what’s trending in SaaS this year and how businesses can leverage this uncharted territory.


Mobile will dominate – Mobile-friendly apps will take center stage due to the rising ubiquity of smartphones. Consumers will more likely transact through apps, urging businesses to go mobile in order to tap this rising user-base. According to a 2017 survey by Computer World, 35% of the companies revealed their plan to raise the amount allocated to creating user-friendly mobile applications and 21% of them are planning to bring in new talent who have the required skills in building best-in-class mobile applications.


Artificial Intelligence – 2016 saw the emergence of Siri’s Macbook, Google Home, and Amazon Alexa, bringing AI Personal Assistant facility closer to the lives of people. Metamorphosing the way people live, and businesses operate, AI is being leveraged by companies across geographies to up their brand visibility and make a larger impact on their customers.


XaaS – Being a super dynamic model, SaaS has a vast scope, and it’s now moving beyond its own boundaries, giving rise to XaaS model, commonly known as ‘Everything as a Service.’ The word ‘Everything’ here denotes the wide array of services that are provided on the go through the internet. SaaS – Software as a Service, PaaS – Platform as a Service, IaaS – Infrastructure as a Service, are a few examples of XaaS. The ‘cloud-driven aaS’ world is emerging with full speed, with cloud computing as the major catalyst behind this phenomenal development.


The rise of security standards – With everything going mobile, it’s not surprising to see instances of security breaches. Mobile offers a multitude of gates for hackers and virus to get access to crucial information. Working remotely is an advantage that smartphones offer, but at the same time, it increases the risk of getting attacked by unencrypted networks. Hence, without a shadow of doubt, data security will be the top most priority of companies in the current year.


Diversification to different platforms – B2B SaaS firms have already proved their mettle in their respective domains, but, with the scope of cloud computing enlarging, 2017 might see these companies step into different platforms and take larger strides by moving their single products into offering multiple services. Diversifying into different spaces and not sticking to just services they are specialized in, is the key to win the game this year.


Flashback –

Talking about 2016, SaaS was quite stable as customer satisfaction was at an all-time high and software companies were doing pretty well. Since cyber-security was a serious issue, more number of firms subscribed to Private Clouds. Legacy software vendors came into the scene and acquired one-fourth of the entire SaaS market. Small and medium business steered the growth of this industry in 2016.


What’s in store for 2017?

Unleashing interesting trends, this year will be dotted with some out-of-the-box innovations revolving around cloud computing and mobile technology. Businesses will delve deep into the ‘aaS landscape, ’ and something completely new and better might pop up. Technology is disruptive by default, and these disruptions will pave the way for further developments in 2017.