About the Client
The Search Agency is a digital marketing firm which specializes in all fronts of digital marketing services such as paid, earned, display, feeds, and analytics. The company provides unified online marketing services to support the multi-channel online marketing strategies to customers. They are presently partnered with countless software development firms world-wide.
The firm was founded in the year 2002 and is based in Los Angeles, California. It has a technology center in East Greenwich, Rhode Island. The company has offices world-wide in Baltimore, Maryland; San Francisco, California; London, United Kingdom; Bengaluru, India; Toronto, Canada; and Tokyo, Japan, as well as Australia.
Industry: Digital/ Internet Marketing
Team Size: 15 Members.
About the Project
One of TSA’s top-most clients approached them for paid and earned needs. They also wanted a wide-ranging re-vamp of an enormously complicated multi-tier application that required both front-end and backend development. The goal was to get a brand-new web-app built in 90 days.
The task required extensive knowledge of ETL, and since we had a few resources experienced in the same, we made a great fit for TSA. We took one week to understand the requirements & expectations of the client. The developers worked overtime, even on weekends, to deliver the project before the due date.
As TSA was facing a resource crunch, The Client was unsure about the way to proceed with the work within the preset short deadline
The Client was very stringent about the project deadline as their reputation was at stake.
Assignment of work to dedicated professionals, based on the task specifications and skills required within the given timelines.
Agile Project Management: Scrum Methodology
Agile methodology is a SDLC approach that encourages unceasing reiteration of the development and testing phases through the software development lifecycle of any project. In agile, unlike the waterfall method, both development and testing actions are synchronized by regular iterations.
This methodology is based on an iterative development process where requirements and solutions evolve through collaborative cross-functional teams. Scrum methodology in Agile concentrates on regular sprints for the development process.
Technical & Implementation
- Development from foundation
- Multiple functionalities to be worked upon
- Efficient division of work according to short deadline
The Search Agency, after observing the dedication of the professionals, decided to extend our work arrangement for six more months.
They hired 3 more resources to make sure the project was adequately staffed, resulting in a 15-person development team, working dedicatedly for them.
Project got completed 30 days before the demarcated deadline.
Significant cost savings for the client.