0.91 dollars average CPC in a category that runs 1 to 3 dollars
Resourcifi built a 12 keyword Paid Search campaign and let Quality Score drive CPCs under 1 dollar, delivering volume on a tight 769 dollar budget without breaking the bakery's thin margins.
What Caroline Cakes needed to solve.
Caroline Cakes runs a custom cake and birthday bakery on a 769 dollar paid Search budget. The brief was to deliver volume while keeping CPC low enough that small order values still profited. In a category where CPCs run 1 to 3 dollars, any drift above 1.50 dollars would break the margin model.
- Deliver search volume on a 769 dollar budget
- Hold CPC well under 1.50 dollars to protect margin
- Keep small order values profitable
- Build a resilient, diversified keyword base
Resourcifi ran a diversified 12 keyword brand and category Search build and let Quality Score compress every term under 1 dollar CPC, roughly half the category benchmark.
How we ran the paid program.
Quality-score-led CPC compression
12 keywords all came in under 1 dollar CPC, roughly half of the category benchmark.
Diversified keyword foundation
12 terms instead of two or three head terms reduced single-keyword volatility risk.
Brand and category blend
'Custom cakes', 'birthday cakes', and the brand term covered intent across the funnel.
Sub-1-dollar CPCs across every top keyword.
The numbers the work moved.
2.5K revenue at 3.26x ROAS and a 0.91 dollar average CPC, well below the 1 to 3 dollar category benchmark, across 12 keywords and 849 visits.
The tools behind the work.
Google Ads Search
Core paid channel driving qualified bakery traffic
Quality Score tuning
Drove every keyword CPC under 1 dollar
Brand and category keywords
Covered full-funnel intent with 12 diversified terms
ROAS tracking
Kept spend aligned to margin on a tight budget
