A 660 dollar test returned 28.2K dollars in revenue
Resourcifi ran a tight 8-keyword paid Search test that isolated true ROAS per keyword, confirmed brand authority, and mapped two scalable winners for budget expansion.
What DYLN needed to solve.
DYLN ran a small-budget paid Search test in the premium water bottle category, where CPCs run 4 to 8 dollars and conversion windows are long. The brief was to validate whether 660 dollars of paid Search could profitably scale, and which keywords were worth further spend.
- Validate whether 660 dollars of paid Search can profitably scale
- Isolate true ROAS by keyword rather than blend it
- Confirm brand search authority
- Identify scalable winners for budget expansion
Resourcifi ran a tight 8-keyword brand and product test to surface each keyword's real ROAS, then built a scale-ready foundation around the two strongest performers.
How we ran the paid program.
Tight 8-keyword test
Brand and product terms were isolated so each keyword's true ROAS surfaced before any broad scale.
Brand authority confirmed
The branded dyln search held position 1 with 41 visits, anchoring the test.
Scale-ready foundation
DYLN water bottles at 2.75x ROAS gave a clear lever for 3x to 5x budget expansion.
Two keywords anchored the test.
The numbers the work moved.
28.2K dollars revenue at 2.84x ROAS, two scalable winners identified, and a foundation set for 3x to 5x budget expansion.
The tools behind the work.
Google Ads Search
8-keyword paid Search test across brand and product terms
Keyword-level ROAS analysis
Isolated each keyword's true ROAS instead of blending the account
Brand search
Position 1 branded dyln term anchoring the campaign at 41 visits
Scale roadmap
Mapped 3x to 5x budget expansion around the top performers
