A 156.2 thousand dollar revenue pool on 9.8 thousand dollar spend
Resourcifi audited 58 active keywords across Ghost product lines, ranked them by traffic to CPC efficiency, and mapped a bid-tiered roadmap to scale paid spend.
What Ghost Golf needed to solve.
Ghost Golf operates in a niche premium golf accessories segment where brand intent is strong but generic-category search is fragmented across competitors. The account needed an audit of search landscape, keyword authority, and revenue potential before committing scale capital. The brief was to quantify the opportunity, identify the highest-ROAS keywords already working, and map a path to scale.
- Quantify the search landscape and revenue potential before committing scale capital
- Identify the highest-ROAS keywords already working in the account
- Confirm brand and product authority across the catalog
- Map a clear, bid-tiered path to scale paid spend
Resourcifi audited 58 active keywords by traffic, CPC, and position, identified brand-led efficiency anchors, and set premium-category bid tiers that validated a 15.9x ROAS scale roadmap.
How we ran the paid program.
Brand-search audit
58 keywords mapped by traffic, CPC, and position, with product line authority confirmed at position 1.
Efficiency anchor identified
Ghost gloves design at 0.64 dollar CPC and 27.1K volume became the lever to scale first.
Premium-category bid tiers
a CPC range of 0.64 to 6.56 dollars separated low brand terms from higher category terms, giving clear bid tiers.
Revenue pool validated by efficiency tier
The numbers the work moved.
58 keywords at 9.8 thousand dollar annual spend generating 156.2 thousand dollars in revenue, a 15.9x implied ROAS, with Ghost gloves design as the efficiency anchor at 1,273 monthly clicks and a 0.64 dollar CPC.
The tools behind the work.
Google Ads
Paid search account hosting all 58 active keywords
Keyword and CPC audit
Ranked keywords by traffic to CPC efficiency and position
ROAS and revenue model
Quantified 156.2 thousand dollar revenue and 15.9x implied ROAS
Bid-tier framework
Set premium-category bid tiers across a 0.64 to 6.56 dollar CPC range
