A 42.26x blended ROAS on a single month, 556 dollar budget
Resourcifi ranked four Search campaigns by efficiency, concentrated geographic bids on University Place, and tuned the flow for mobile-led inventory browsing.
What King Salmon Sales needed to solve.
King Salmon Sales operates in the high-ticket marine boat dealership category where one sale can be worth 50K dollars or more. The single-month 556 dollar budget needed to deliver concrete conversion value at a ROAS provable enough to defend further investment. The four-campaign portfolio, Brand, Motors, Boats General and Boats Core, had no clear efficiency hierarchy.
- Turn a 556 dollar monthly budget into provable conversion value
- Establish a clear efficiency hierarchy across four Search campaigns
- Defend a ROAS strong enough to justify further investment
- Capture high-ticket marine demand on mobile, where buyers browse
Resourcifi ranked the four Search campaigns by ROAS, concentrated geographic bids on University Place, and designed the flow for mobile-led inventory browsing.
How we ran the paid program.
Efficiency-ranked hierarchy
Brand at 9.13x ROAS led on intent, Motors carried volume, then Boats General and Boats Core, each tuned to its role in the portfolio.
Geographic concentration
University Place delivered 21 of 42 conversions, so single-city focus drove half the pipeline.
Mobile-first dealership flow
81 percent of conversions came from mobile, with landing pages tuned for inventory browsing on phone.
23.5K in value on 556 dollars
The numbers the work moved.
University Place delivered 21 of 42 conversions, and the account ran mobile-led at 81 percent, 362 of 548 clicks, on a 556 dollar monthly spend.
The tools behind the work.
Google Search
Four-campaign portfolio across Brand, Motors, Boats General and Boats Core
Geographic bid management
Concentrated bids on University Place to capture local high-ticket demand
Mobile-first landing pages
Inventory browsing flow tuned for phone, where 81 percent of conversions landed
ROAS tracking
Per-campaign ROAS ranking to prove and defend spend efficiency
