A two keyword brand baseline at 65x ROAS, with a category 10x to 50x larger left to claim
Resourcifi measured Muscle Feast's brand only paid Search baseline, then sized and mapped a phased expansion into generic protein, whey, and muscle building category terms.
What Muscle Feast needed to solve.
Muscle Feast's paid Search was running with only two brand keywords for 437 dollars annual spend, leaving the entire generic supplement category uncontested. Strong unaided demand was carrying the channel, but no scale plan existed. The brief was to quantify the brand baseline, then map the expansion into generic protein, whey, and muscle building terms.
- Quantify the brand only paid Search baseline
- Size the generic category opportunity
- Set bid tiers across brand and category terms
- Map a 3x to 5x budget expansion path
We measured the clean brand baseline first, then sized the generic category at 10x to 50x current traffic and mapped a phased budget expansion that protects brand efficiency.
How we ran the paid program.
Clean brand baseline
Two keywords at 65x ROAS established the demand signal before any category expansion.
Generic category sizing
Protein, whey, and muscle builder terms at 10x to 50x current traffic were mapped for phased entry.
Competitor and category bid tiers
A 1.50 to 6.00 dollar supplement CPC range was planned, with brand efficiency held constant as a control.
Brand demand proven, category mapped.
The numbers the work moved.
A 28.4K dollar brand revenue baseline at 65x ROAS validated, with a 10x to 50x growth path into the generic category identified.
The tools behind the work.
Google Search
Paid Search channel carrying brand intent demand
Brand keyword baseline
Two brand terms measured as the clean 65x ROAS control
Generic category map
Protein, whey, and muscle builder terms sized at 10x to 50x current traffic
Bid tier model
1.50 to 6.00 dollar CPC range planned across competitor and category terms
