Installs tripled to 132K a month at 41 percent lower CPI
Resourcifi ran iOS and Android as parallel channels with LTV-based segmentation, a creative engine at scale, and value-led bidding to grow installs while lifting retention.
What Phonato Studios needed to solve.
Phonato Studios needed to scale mobile gaming app installs across iOS and Android while improving install quality. The starting baseline was 45K monthly installs at 3.80 dollars CPI, with Day-7 retention at 21 percent, meaning over half of new installs vanished within a week. The brief was to triple install volume and improve retention simultaneously, two metrics that typically trade off against each other.
- Triple monthly install volume across iOS and Android
- Improve install quality without raising cost per install
- Lift Day-7 retention above the 21 percent baseline
- Grow spend at scale while keeping CTR and CPI stable
Resourcifi ran iOS and Android as parallel channels with LTV-based audience segmentation, 15 plus monthly creative variations, and value-led bidding that shifted the algorithm toward higher-LTV users.
How we ran the paid program.
Parallel iOS and Android channels
Audience segmentation by device, OS version, and LTV signal so each platform optimized independently.
Creative engine at scale
15 plus creative variations per month kept CTR and CPI stable as spend grew 4x over the window.
Value-led bidding
The algorithm optimized for high-LTV users, not raw install volume, lifting Day-7 retention from 21 percent to 35 percent.
132K monthly installs at lower CPI
The numbers the work moved.
Day-30 retention up 117 percent, from 12 percent to 26 percent, and revenue per user up 37 percent.
The tools behind the work.
iOS and Android UA
Parallel install channels run and optimized independently
LTV-based segmentation
Audiences split by device, OS version, and LTV signal
Performance creative engine
15 plus creative variations per month to fight ad fatigue at scale
Value-led bid optimization
Optimized for high-LTV users, not raw install volume
