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Design Basics product interface
Our work / Web Development

A house-plan publisher rebuilt on WordPress

Resourcifi revamped Design Basics on WordPress, sharpening plan browsing while keeping plan data accurate and the site maintained.

30% Improvement in conversion rate
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Real Estate & PropTech
Engagement
Platform Modernization
Platform
Web
Services delivered
4 workstreams
Timeline
Focused revamp followed by continuous maintenance.
The challenge

What Design Basics needed to solve.

Design Basics needed a refreshed WordPress site that preserved its huge plan catalog while improving discovery and load speed. Users needed clearer detail (square footage, bedrooms, layout views) and ongoing maintenance.

Goals
  • Revamp UI and UX of the WordPress site
  • Manage plan data cleanly and at scale
  • Improve page load speed and conversion
  • Provide continuous website maintenance
The solution

Resourcifi modernized the Design Basics WordPress site, improving the user experience, load speed, and plan data management.

What we built

The Design Basics build, page by page.

01 · Homepage hero

A hero that opens straight into plan search

The House Plans for Every Home hero sits over a full-width home photo with a search bar for bedroom, floor, and square footage, plus trust badges below.

  • Bed and floor filters
  • Square footage range
  • Style and region filters
  • Sortable plan grid
WordPressPlan search
designbasics.com
02 · Plan catalog

A catalog grid with deep plan filters

Home Plan Search runs style tabs, square footage and bedroom filters, and sort chips above a grid of plan cards with names, beds, baths, and sqft.

  • Style category tabs
  • Showing 1,219 results
  • Bed, bath, sqft, width
  • Newest and popular sort
Faceted filtersPlan cards
designbasics.com
03 · Custom home plans

A custom plans path with real renderings

The Custom Home Plans page pairs house renderings with clear entry points to view custom projects and meet the designer, plus reasons to modify a plan.

  • View custom projects
  • Meet our designer
  • Skilled designer support
  • Modified plan standards
Custom plansRenderings
designbasics.com
04 · Designer services

A services page built for builders

Home Plan Solutions lays out Designer Services with plan modifications, custom home design, and a stock plan library for builders and homeowners.

  • Plan modifications
  • Custom home design
  • Stock plan library
  • Builder-focused copy
Designer servicesFor builders
designbasics.com
How we worked

From discovery to a production build.

01

Discovery with content owners

02

Design and IA refresh

03

Build with phased migration

04

Ongoing maintenance

Resourcifi engineers building the Design Basics web platform
Outcomes

The numbers the build moved.

40%
Faster page load speed
30%
Improvement in conversion rate
The stack

What Design Basics runs on.

WordPress platformUI and UX improvementsData management system
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