Pillcheck needed a healthcare focused experience that simplifies complex pharmacogenomic information into clear flows, structured content, and trust building visuals, while integrating commerce.
Goals
Translate genetic complexity into clear web flows
Structure content for patients, providers, and partners
Provide clear CTAs with educational context
Deliver a secure and scalable implementation
The solution
Pillcheck simplifies complex clinical information while maintaining trust and drives conversions. It supports personalized healthcare through clear communication, structured flows, and secure implementation.
What we built
The Pillcheck build, page by page.
01 · Homepage
A home built around the genetics promise
The teal hero pairs a clinician on tablet with a clear promise, that Pillcheck helps you and your doctor find the best medications, plus Order now and audience nav.
Clinician hero visual
Order now CTA
Audience-led top nav
Plain-language promise
Healthcare UXTeal brand
pillcheck.ca
02 · Sample collection
How to collect your DNA sample
A focused page walks patients through the cheek-swab kit with a manufacturer explainer video, keeping the collection step simple and reassuring.
Manufacturer video
Cheek-swab guidance
Step-led layout
Trust-building copy
Patient flowVideo embed
pillcheck.ca
03 · Product information
Medications and conditions, by treatment area
A Product information table lists drug counts by treatment area, from Analgesics and Cardiovascular to Oncology and Psychiatry, with Lab, Genes and report links.
Treatment-area table
Drug counts shown
Lab and Genes links
Sample report access
Structured dataClinical detail
pillcheck.ca
04 · Medication coverage
Every medication the test covers
The Medications included page sets out the broad medication coverage in each report and adds search by drug name, condition, treatment area or drug class.
Coverage overview
Search by drug name
Filter by condition
One report, broad scope
SearchDrug classes
pillcheck.ca
05 · About the service
About Pillcheck and the service
The About page explains how the pharmacogenomic service helps patients feel better sooner and supports providers, with a team section and data-privacy framing.
Service explainer
Team profiles
Provider support
Privacy framing
EducationTrust
pillcheck.ca
How we worked
From discovery to a production build.
01
Clinical content review
02
UX and content architecture
03
Performance and security hardening
04
Launch support
Outcomes
The numbers the build moved.
3x
Increase in program visibility
49%
Improvement in medication adherence
65%
Reduction in decision time for prescriptions
The stack
What Pillcheck runs on.
Shopify platformSecure architectureScalable system designPerformance optimization