GreenGro: organic soil biology made shoppable for everyday growers
Resourcifi rebuilt and migrated GreenGro Biologicals' Shopify storefront, turning a technical catalog of fertilizers and microbial boosters into clear, shoppable collections.
GreenGro Biologicals needed to rebuild and migrate its Shopify storefront to deliver a modern, scalable e-commerce experience with stronger merchandising, content driven storytelling, and clean handling of media.
Goals
Migrate and redesign the Shopify storefront
Improve navigation and merchandising
Integrate rich media for storytelling
Run controlled go-live with structured QA
The solution
Resourcifi rebuilt and migrated GreenGro's Shopify storefront to deliver a modern, scalable e-commerce experience with improved navigation, merchandising, and content-driven storytelling.
What we built
The Greengro build, page by page.
01 · Storefront and welcome
A hero that frames the grow journey
A greenhouse hero promises to feed, protect, and optimize your grow, with Shop Soil and Shop Fertilizers buttons routing growers into the right collection.
Greenhouse grower hero
Feed, protect, optimize
Shop Soil, Fertilizers
Green organic theme
ShopifyCustom Theme
thegreengro.com
02 · Fertilizers and collection
A fertilizers collection for real grow needs
The Fertilizers collection groups premium organic products under a raised-bed basil image so shoppers compare options without a flat, unsorted catalog.
Curated fertilizer grid
Raised-bed lifestyle
Organic cards, pricing
Browse-by-need entry
Catalog SetupCustom Theme
thegreengro.com
03 · Product page and detail
Product pages that teach as they sell
The All Purpose Fertilizer page pairs the GreenGro pouch with a 9.99 price and use guidance, placing Add to basket and Buy with Shop side by side.
All Purpose at 9.99
Use and ingredient notes
Add to basket action
Buy with Shop checkout
ShopifyShop Pay
thegreengro.com
04 · Soils and boosters
Soil and microbial boosters for stronger roots
The Soil and Microbial Boosters collection brings mycorrhizae and worm-casting products into one shoppable view grouped by root-health outcomes.
Soil and microbial set
Mycorrhizae, worm cards
Outcome-led grouping
Consistent layout
Catalog SetupShopify
thegreengro.com
05 · Brand story and about
An about page that earns trust in the science
The About page tells the GreenGro Biologicals story of organic soil-building and regenerative gardening, giving technical buyers context before they commit.
