Raw Generation: cold-pressed cleanses that turn first orders into routines
Resourcifi designed and built Raw Generation's Shopify storefront for a cold-pressed juice and plant-based wellness brand, with a Build-A-Box personalization flow for repeat orders.
Raw Generation needed a wellness commerce experience that explained programs clearly, supported subscriptions, and drove repeat orders for cleanses, weight loss systems, and plant based products.
Goals
Showcase juice cleanses and weight loss programs
Operate subscriptions for recurring orders
Educate buyers with nutritionist designed guidance
Increase retention via loyalty and referrals
The solution
Resourcifi built an online health and wellness platform for Raw Generation that combines structured product offerings with an intuitive e-commerce experience that drives sustained engagement and repeat orders.
What we built
The Raw Generation build, page by page.
01 · Sale-driven homepage
A homepage that turns a sale into a decision
The storefront leads with a Memorial Day sale, a Save Up To 50% Off offer, a holistic-nutritionist credibility line, and a 4.4 rating from thousands.
Memorial Day sale hero
Save Up To 50% Off
Nutritionist credibility line
4.4 rating, 10k buyers
ShopifyCustom ThemingEmail CRM
rawgeneration.com
02 · Cleanse collection browsing
A cleanse collection matching goal to program
The Juice Cleanses grid lines up Skinny, Protein, Build-A-Box, and Deep Detox with star ratings, From pricing, badges, and inline Add To Cart.
Skinny to Detox cleanses
Best Seller badges
From pricing per card
Inline Add To Cart
ShopifyThemingLoyalty
rawgeneration.com
03 · Build-A-Box personalization
A Build-A-Box flow that rewards bigger orders
A Pick, Build, Review wizard drops the per-bottle price across 18, 30, 42, and 60 packs, with a live cart total and Autoship for 10% off plus free shipping.
Pick, Build, Review
18 to 60 pack tiers
Live cart total
Autoship saves 10%
ThemingLoyaltyEmail CRM
rawgeneration.com
04 · Wellness programs
A programs page that frames juice as a system
Weekly Wellness Programs packages the Skinny, Protein, and Detox Methods as structured weekly routines, each with a benefit summary and review count.
Skinny, Protein, Detox
Weekly system framing
Per-method benefits
Review counts shown
CMSThemingLoyalty
rawgeneration.com
05 · Brand story
A brand story that earns trust beyond product
The Behind the Family page opens on We are more than cold-pressed juice, telling the founder turnaround through mother-and-child imagery and a real mission.
More than juice line
Founder narrative
Mother-child imagery
Lasting habit mission
CMSThemingEmail CRM
rawgeneration.com
How we worked
From discovery to a production build.
01
Discovery on programs and education
02
Subscription and CRM architecture
03
Iterative content rollout
04
Continuous growth experiments
Outcomes
The numbers the build moved.
2M+
Annual Site Visits
72%
Subscription Retention After 3 Months
45%
Repeat Purchase Rate
The stack
What Raw Generation runs on.
ShopifyCustom ThemingEmail CRMContent ManagementLoyalty & Referral Systems
