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KUN Sports product interface
Our work / Web Development

Two fitness brands, built bilingual and ranked #1 across Saudi Arabia.

Resourcifi built the KUN Sports and IN2 Fitness websites, then ran the search program that put them at the top of gym search across the Kingdom.

20 Keywords ranking #1 in Saudi search
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Fitness & Wellness
Engagement
Web Development & SEO
Platform
Web
Services delivered
6 workstreams
Timeline
Two sites built through 2024. SEO ongoing since August 2024.
The challenge

What KUN Sports needed to solve.

KUN Sports came to Resourcifi in March 2024 to launch two brands online, KUN Sports and IN2 Fitness, in one of the most competitive fitness markets in the Gulf. Both sites had to ship fast, work in Arabic and English, and move members cleanly from a first visit to signup. Once the sites were live, the harder question followed. Could a homegrown Saudi gym outrank the incumbents for the searches that actually fill clubs.

Goals
  • Launch two brand sites on a tight timeline
  • Ship every page bilingual, Arabic and English
  • Turn visits into memberships
  • Rank across Saudi cities for gym and fitness search
The solution

Resourcifi built two bilingual WordPress sites for KUN Sports and IN2 Fitness, then grew them into the top results for gym search across Saudi Arabia.

What we built

The KUN Sports build, page by page.

01 · The build

A brand-first home that sells the room

The IN2 Fitness home leads with the space itself, then routes every visitor toward membership without a hard sell.

  • Cinematic brand hero
  • One-tap Join Now funnel
  • Bilingual from the first frame
  • Fast, mobile-first pages
WordPressWooCommerceResponsive
in2fitness.sa
02 · Content that ranks

Group Exercise, built to be found

A dedicated classes page that now ranks first in Saudi Arabia for group exercise search, turning content into a booking channel.

  • Ranks #1 for gx classes
  • Class-led landing page
  • Keyword-mapped copy
  • Schema for rich results
On-page SEOContentLocal search
in2fitness.sa
03 · Services

Personal training, productized

A services page that frames trainers as the outcome, written and structured to capture city-level personal trainer search.

  • Outcome-led copy
  • Targets trainer searches
  • Reusable content system
  • Built for both brands
ContentOn-page SEOWeb build
in2fitness.sa
04 · Conversion

A membership funnel made to convert

Day pass, one month, and three month tiers laid out to move a first-time visitor into a paying member in a single scroll.

  • Clear tiered pricing
  • Day pass to annual
  • WooCommerce checkout
  • Offer-driven CTAs
WooCommerceUXMembership
in2fitness.sa
05 · Bilingual

The same page, fully in Arabic

Every template mirrors into Arabic with a true right to left layout, so the Arabic audience is a first-class build, not a translation afterthought.

  • True RTL layout
  • Arabic meta and content
  • One CMS, two languages
  • Tailored to Saudi search
Arabic RTLLocalizationBilingual SEO
in2fitness.sa
How we worked

From discovery to a production build.

01

Discovery for two distinct brands

02

Design and build on WordPress

03

Bilingual launch, Arabic and English

04

Ongoing SEO from August 2024

Resourcifi engineers building the KUN Sports web platform
The SEO results

From launch to the top of Saudi search.

From August 2024 we ran the full search program for KUN Sports and IN2 Fitness, on-page, off-page, technical, and bilingual, across every city they operate in.

Keyword rankings, Saudi ArabiaPosition tracking, 2024 to 2026
cheapest gym in dammam #93#4
group exercise in riyadh #65#4
gym in riyadh #63#4
makkah gym #60#4
gym in saudi arabia #40#5
Organic users, month over monthGoogle Analytics, Sep 2024 to Jan 2025
2.4KSep / Oct 24
4.4KNov 24
7.6KDec 24
8.3KJan 25
Outcomes

The numbers the build moved.

20
Keywords ranking #1 in Saudi search
60+
Keywords in Google's top three
3x
Organic traffic in the first ramp
2
Brand sites built and maintained
The stack

What KUN Sports runs on.

Platform

WordPress

Two brand sites on one flexible CMS.

Commerce

WooCommerce

Membership tiers and checkout.

Localization

Arabic RTL

Full right to left parity in every template.

Search

Technical SEO

Crawl, index, and schema fixes.

Local

Google Business Profile

Managed across every city.

Analytics

GA4

Organic growth measured monthly.

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