Two sites built through 2024. SEO ongoing since August 2024.
The challenge
What KUN Sports needed to solve.
KUN Sports came to Resourcifi in March 2024 to launch two brands online, KUN Sports and IN2 Fitness, in one of the most competitive fitness markets in the Gulf. Both sites had to ship fast, work in Arabic and English, and move members cleanly from a first visit to signup. Once the sites were live, the harder question followed. Could a homegrown Saudi gym outrank the incumbents for the searches that actually fill clubs.
Goals
Launch two brand sites on a tight timeline
Ship every page bilingual, Arabic and English
Turn visits into memberships
Rank across Saudi cities for gym and fitness search
The solution
Resourcifi built two bilingual WordPress sites for KUN Sports and IN2 Fitness, then grew them into the top results for gym search across Saudi Arabia.
What we built
The KUN Sports build, page by page.
01 · The build
A brand-first home that sells the room
The IN2 Fitness home leads with the space itself, then routes every visitor toward membership without a hard sell.
Cinematic brand hero
One-tap Join Now funnel
Bilingual from the first frame
Fast, mobile-first pages
WordPressWooCommerceResponsive
in2fitness.sa
02 · Content that ranks
Group Exercise, built to be found
A dedicated classes page that now ranks first in Saudi Arabia for group exercise search, turning content into a booking channel.
Ranks #1 for gx classes
Class-led landing page
Keyword-mapped copy
Schema for rich results
On-page SEOContentLocal search
in2fitness.sa
03 · Services
Personal training, productized
A services page that frames trainers as the outcome, written and structured to capture city-level personal trainer search.
Outcome-led copy
Targets trainer searches
Reusable content system
Built for both brands
ContentOn-page SEOWeb build
in2fitness.sa
04 · Conversion
A membership funnel made to convert
Day pass, one month, and three month tiers laid out to move a first-time visitor into a paying member in a single scroll.
Clear tiered pricing
Day pass to annual
WooCommerce checkout
Offer-driven CTAs
WooCommerceUXMembership
in2fitness.sa
05 · Bilingual
The same page, fully in Arabic
Every template mirrors into Arabic with a true right to left layout, so the Arabic audience is a first-class build, not a translation afterthought.
True RTL layout
Arabic meta and content
One CMS, two languages
Tailored to Saudi search
Arabic RTLLocalizationBilingual SEO
in2fitness.sa
How we worked
From discovery to a production build.
01
Discovery for two distinct brands
02
Design and build on WordPress
03
Bilingual launch, Arabic and English
04
Ongoing SEO from August 2024
The SEO results
From launch to the top of Saudi search.
From August 2024 we ran the full search program for KUN Sports and IN2 Fitness, on-page, off-page, technical, and bilingual, across every city they operate in.
Keyword rankings, Saudi ArabiaPosition tracking, 2024 to 2026
cheapest gym in dammam#93#4
group exercise in riyadh#65#4
gym in riyadh#63#4
makkah gym#60#4
gym in saudi arabia#40#5
Organic users, month over monthGoogle Analytics, Sep 2024 to Jan 2025