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Redshift Sports product interface
Our work / E-Commerce Development

Redshift Sports: premium cycling components engineered to convert

Resourcifi designed and built Redshift Sports' Shopify storefront for a premium cycling components brand, with custom B2B operations and a fast, conversion-focused product experience.

35% Increase in Conversion Rate
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Sports & Fitness
Engagement
Project Build
Platform
Shopify, Web
Services delivered
4 workstreams
Timeline
Focused build cycle followed by ongoing optimization.
The challenge

What Redshift Sports needed to solve.

Redshift Sports needed a high-performing Shopify storefront with optimized cart and checkout, plus a wholesale portal for B2B operations, all aligned with a premium brand identity.

Goals
  • Revamp UI and UX of the storefront
  • Optimize cart and checkout for conversions
  • Set up a custom B2B wholesale portal
  • Integrate dealer locator for retail discovery
The solution

Resourcifi delivered a high performing Shopify storefront for Redshift Sports with optimized UX, custom B2B operations, and a premium brand identity.

What we built

The Redshift Sports build, page by page.

01 · Performance homepage

A home that sells the ride, not the part

Rider-designed components lead with a Ride farther promise, a 200,000-plus rating, and Shop Now into a best-sellers rail, with a 90-day trial strip up top.

  • Ride farther hero CTA
  • 200,000-plus rating
  • Best-Sellers rail
  • 90-day trial strip
ShopifyCustom theme
redshiftsports.com
02 · Suspension collection

A collection that makes comfort tangible

The suspension page leads with comfort over ShockStop stems and seatposts, and each card carries pricing, best-seller flags, and sale callouts for fast comparison.

  • ShockStop lineup
  • Best-seller, sale flags
  • Clear From pricing
  • Benefit-led header
Shopify LiquidFrontend
redshiftsports.com
03 · Product detail page

A product page that closes with confidence

The 129.99 dollar Flat Handlebar page puts rise, shim, and add-on options inline with guided selection, plus specs, instructions, and a 90-day trial one tap away.

  • Rise, crossbar options
  • Bag, mount selectors
  • Specs, instructions
  • 90-day trial proof
Custom themePerformance
redshiftsports.com
04 · Handlebar systems

A grid that turns browsing into fit

The handlebar systems grid leads with control and comfort across flat bars, full systems, and gravel loops, with consistent cards for scanning the whole range.

  • Ergonomics-led header
  • Flat, system, gravel
  • Best-seller flags
  • From pricing shown
Shopify LiquidFrontend
redshiftsports.com
05 · Brand story page

A story that earns the premium price

The Our Story page traces Redshift from its 2013 engineer-cyclist founding to Kickstarter and a Philadelphia warehouse, grounding the catalog in real credibility.

  • Founded 2013 by engineers
  • Kickstarter origin
  • Philadelphia warehouse
  • Editorial brand layout
Custom themeIntegrations
redshiftsports.com
How we worked

From discovery to a production build.

01

Brand and operational discovery

02

Theme and B2B architecture

03

QA and performance hardening

04

Launch and continuous improvements

Resourcifi engineers building the Redshift Sports online store
Outcomes

The numbers the build moved.

35%
Increase in Conversion Rate
40%
Faster Website Performance
2x
Improvement in B2B Operations
The stack

What Redshift Sports runs on.

Shopify platformCustom theme developmentShopify LiquidFrontend enhancementsThird party integrationsPerformance optimization
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