Redshift Sports: premium cycling components engineered to convert
Resourcifi designed and built Redshift Sports' Shopify storefront for a premium cycling components brand, with custom B2B operations and a fast, conversion-focused product experience.
Focused build cycle followed by ongoing optimization.
The challenge
What Redshift Sports needed to solve.
Redshift Sports needed a high-performing Shopify storefront with optimized cart and checkout, plus a wholesale portal for B2B operations, all aligned with a premium brand identity.
Goals
Revamp UI and UX of the storefront
Optimize cart and checkout for conversions
Set up a custom B2B wholesale portal
Integrate dealer locator for retail discovery
The solution
Resourcifi delivered a high performing Shopify storefront for Redshift Sports with optimized UX, custom B2B operations, and a premium brand identity.
What we built
The Redshift Sports build, page by page.
01 · Performance homepage
A home that sells the ride, not the part
Rider-designed components lead with a Ride farther promise, a 200,000-plus rating, and Shop Now into a best-sellers rail, with a 90-day trial strip up top.
Ride farther hero CTA
200,000-plus rating
Best-Sellers rail
90-day trial strip
ShopifyCustom theme
redshiftsports.com
02 · Suspension collection
A collection that makes comfort tangible
The suspension page leads with comfort over ShockStop stems and seatposts, and each card carries pricing, best-seller flags, and sale callouts for fast comparison.
ShockStop lineup
Best-seller, sale flags
Clear From pricing
Benefit-led header
Shopify LiquidFrontend
redshiftsports.com
03 · Product detail page
A product page that closes with confidence
The 129.99 dollar Flat Handlebar page puts rise, shim, and add-on options inline with guided selection, plus specs, instructions, and a 90-day trial one tap away.
Rise, crossbar options
Bag, mount selectors
Specs, instructions
90-day trial proof
Custom themePerformance
redshiftsports.com
04 · Handlebar systems
A grid that turns browsing into fit
The handlebar systems grid leads with control and comfort across flat bars, full systems, and gravel loops, with consistent cards for scanning the whole range.
Ergonomics-led header
Flat, system, gravel
Best-seller flags
From pricing shown
Shopify LiquidFrontend
redshiftsports.com
05 · Brand story page
A story that earns the premium price
The Our Story page traces Redshift from its 2013 engineer-cyclist founding to Kickstarter and a Philadelphia warehouse, grounding the catalog in real credibility.
Founded 2013 by engineers
Kickstarter origin
Philadelphia warehouse
Editorial brand layout
Custom themeIntegrations
redshiftsports.com
How we worked
From discovery to a production build.
01
Brand and operational discovery
02
Theme and B2B architecture
03
QA and performance hardening
04
Launch and continuous improvements
Outcomes
The numbers the build moved.
35%
Increase in Conversion Rate
40%
Faster Website Performance
2x
Improvement in B2B Operations
The stack
What Redshift Sports runs on.
Shopify platformCustom theme developmentShopify LiquidFrontend enhancementsThird party integrationsPerformance optimization