Boathouse Sports: enterprise team apparel that scales with every season
Resourcifi is Boathouse Sports' long-term Shopify development and integrations partner, refining a high-traffic storefront and the data flow into its marketing stack.
Boathouse runs a high-traffic Shopify storefront with ongoing demands for design, merchandising, and integration work. The brand wanted a long-term partner to keep refining the storefront, mobile experience, and cross-platform automations.
Goals
Provide ongoing Shopify development at high volume
Improve responsiveness and mobile shopping
Implement advanced merchandising via Fast Simon
Automate data flows across LiveChat, HubSpot, and Zapier
The solution
Resourcifi partnered with Boathouse Sports as a long-term development and integrations partner, refining the storefront experience, merchandising, and cross-platform workflows.
What we built
The Boathouse Sports build, page by page.
01 · Storefront and homepage
A homepage that leads with the made-in-USA story
A full-bleed flag hero anchors the made-in-USA brand, with a navy bar promoting free returns and a nav across New, Men, Women, Crew, Sale, and Heritage.
Full-bleed flag hero
Free-returns navy bar
New, Men, Women, Crew
Color-wheel Custom Shop
ShopifyCustom ThemeMobile-Ready
boathouse.com
02 · New Arrivals and merch
Faceted collections that surface product fast
New Arrivals shows jerseys, tees, and jackets in a clean grid with Fast Simon filters for gender, type, size, color, plus Best Seller and New badges.
Fast Simon facet filters
Featured sort control
Best Seller, New badges
Consistent product shots
Fast SimonShopifyMerchandising
boathouse.com
03 · Product page and fit
A product page built to convert and cut returns
The Coaches Jacket page pairs large imagery with a Find My Fit selector, XS to 2XL sizing, Zip installments, a quantity stepper, and a pre-order CTA.
Find My Fit, XS to 2XL
Navy variant swatch
Zip installment pricing
Pre-order CTA, stepper
ShopifyFast SimonMobile-Ready
boathouse.com
04 · Activewear browsing
Category pages that keep activewear easy to shop
Men's Activewear sorts hoodies, quarter-zips, and USA crewnecks into a scannable grid with the same Fast Simon filters and Best Seller tagging on top styles.
