The Vansmith: custom camper vans you can configure and buy online
Resourcifi designed and built The Vansmith's Shopify storefront for a family-owned Colorado camper van builder, making a complex, high-ticket build easy to browse, configure, and buy.
VanSmith needed a clean, modern storefront aligned with its craftsmanship while making product discovery and purchase seamless for a niche but engaged audience.
Goals
Express the brand through a clean storefront
Structure the catalog for accessory and van content
Lean into visual storytelling for builds and product use
Optimize for mobile browsing and conversion
The solution
Resourcifi built a custom Shopify storefront aligned with VanSmith's automotive lifestyle branding and structured the catalog around accessories and van related products.
What we built
The The Vansmith build, page by page.
01 · Editorial homepage
A home that opens on the open road
The storefront leads with a converted Sprinter at a starry campfire and one promise, premium camper vans built to order. A trust strip carries 300+ vans built and Boulder built since 2016.
Full-bleed campfire hero
300+ vans built strip
Boulder built since 2016
Built to order promise
ShopifyCustom Theme Development
thevansmith.com
02 · Couples collection
Collections sorted by how people travel
A Camper Vans for Couples collection frames a duo van in a field with clear Explore Vans and Why Vansmith links. Shoppers self-select by trip type, not a flat catalog.
Couples-focused collection
Lifestyle field imagery
Explore Vans CTA
Why Vansmith link
Product StructuringUX Optimization
thevansmith.com
03 · Foundation build page
A product page that quotes the build
The Foundation page shows a birch-walled shell, lists dimensions and weights, and opens pricing at $8,970. A built-to-order badge, 15-image gallery, and Customize path clarify a complex spec.
Built to order badge
Conversion cost from $8,970
Dimensions and weight specs
Customize Foundation CTA
Custom Theme DevelopmentProduct Structuring
thevansmith.com
04 · Family collection
A second collection for the whole family
Van Conversions for Families presents a pop-top Sprinter and surfaces the AWD or 2WD choice where it matters. A Shop Family Vans button keeps buyers moving.
Family conversions collection
Pop-top Sprinter imagery
AWD or 2WD options
Shop Family Vans CTA
UX OptimizationProduct Structuring
thevansmith.com
05 · About the builder
A brand story that earns the spend
The About page tells the real origin, two cousins who started The Vansmith in 2016, now a family-owned Colorado builder. It anchors a high-ticket buy in people and place.
