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TheVanSmith product interface
Our work / SEO

From page 2 to page 1 in 7 months, 104 keywords ranking

Resourcifi fixed the technical foundation, then scaled a 60 plus article library, 48 state pages, and 20 plus contextual links to push page-2 keywords onto page 1.

104 Keywords in top 100
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Automotive / Van Conversion DTC
Engagement
SEO programme
Platform
WordPress
Services delivered
5 workstreams
Timeline
Aug 2025 to Feb 2026
The challenge

What TheVanSmith needed to solve.

TheVanSmith entered with 104 keywords in the top 100 but low visibility in the competitive US van conversion category. Technical issues were suppressing growth and the site had no content authority for informational or geo-intent searches. The brief was to move page-2 keywords to page 1 inside a seven-month window.

Goals
  • Move page-2 keywords onto page 1
  • Clear crawl, speed, and indexation issues
  • Build content authority at depth
  • Capture geo-intent search demand
The solution

Resourcifi ran a technical foundation pass first, then layered deep content authority, state-specific geo pages, and contextual backlinks to lift page-2 keywords onto page 1.

How we worked

From audit to organic growth.

01

Technical foundation

Crawl, speed, indexation, and schema all addressed before content scale began.

02

Content authority at depth

60 plus articles built topical authority across informational and lifestyle van-conversion intent.

03

Geographic and backlink reinforcement

48 state-specific pages captured geo-intent and 20 plus contextual links established niche credibility.

TheVanSmith case study
The results

Rankings clustered into the top band.

Keyword ranking distribution by position band104 keywords ranking in the top 100, with 21 page-2 targets pushed toward page 1.
104Top 10
2111 to 20
1921 to 50
451 to 100
Outcomes

The numbers the work moved.

104
Keywords in top 100
60+
Blog articles
48
Regional pages
21
Page-2 targets pushed

A 60 plus article library, 48 state pages, and 20 plus contextual backlinks built the authority stack to push page-2 keywords onto page 1.

The stack

The tools behind the work.

Technical

Technical SEO

Fixed crawl, speed, indexation, and schema before scaling content

Content

Content production

Built 60 plus articles for informational and lifestyle intent

Local

Geo landing pages

Shipped 48 state-specific pages to capture geo-intent searches

Authority

Link building

Earned 20 plus contextual links from van enthusiast publications

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