Conversion rate climbed from 2.1% to 20.5% in five months
Resourcifi ran a content audit and product page rebuild that replaced AI-generated copy with authentic descriptions, restored backlink health, and converted the traffic already on the site.
What Tykables needed to solve.
Tykables had strong organic traffic, with 92% coming from its US target market, but conversion rate was stuck at 2.1%, well below DTC benchmarks. A content audit found AI-generated product descriptions reducing trust and weak product pages limiting purchase intent. The brief was not more traffic, but converting the traffic already there.
- Lift conversion rate from 2.1% toward DTC benchmark
- Replace AI-generated copy with authentic, trusted content
- Rebuild product pages for purchase intent
- Restore domain trust and backlink health
Resourcifi led with a content audit and product page rebuild, replacing AI-generated text with authentic descriptions and restoring backlink health to convert existing traffic.
From audit to organic growth.
Content audit and rebuild
AI-generated text replaced with authentic, SEO-optimized product descriptions and category guides.
Product page redesign
Clear CTAs, trust signals, and a streamlined mobile checkout tuned for conversion at every step.
Backlink health restored
A toxic-link disavow plus high-quality new backlinks lifted domain trust and ranking strength.
Conversion rate compounded month over month.
The numbers the work moved.
Conversion rate rose from 2.1% to 20.5% in five months while traffic grew 25%, with trust restored through authentic content and 5 keywords reaching top positions.
The tools behind the work.
Content audit and rewrite
Replaced AI-generated descriptions with authentic, SEO-optimized copy
Product page redesign
Clear CTAs, trust signals, and streamlined mobile checkout
Backlink disavow and outreach
Toxic-link disavow plus high-quality new links to lift domain trust
On-page and schema
Optimized category guides and product pages for ranking strength
