Velenci: premium eyewear that sells without the showroom
Resourcifi designed and built Velenci's Shopify storefront for a prescription-included DTC eyewear brand, pairing virtual try-on and per-product prescription capture with editorial brand storytelling.
Velenci sells prescription eyewear online, so shoppers buy frames they cannot pick up and try on in a store. The brand needed a storefront that made fit, prescription details, and the prescription-included promise obvious, while carrying the editorial weight of a premium label featured in GQ, Bustle, and NYLON. Clear separation between eyeglasses and sunglasses plus real customer proof had to do the work a physical fitting normally does.
Goals
Build a clean, brand-aligned Shopify storefront for prescription eyewear and sunglasses
Integrate virtual try-on so shoppers can see frames on themselves
Surface prescription-included, free shipping, and easy returns above the fold
Feature press placements from GQ, Bustle, and NYLON alongside real customer reviews
Tune the product page for fit, prescription details, and conversion
The solution
A premium Shopify storefront that gives an online eyewear buyer the same confidence a fitting room would, through virtual try-on, per-product prescription capture, and customer proof on every page.
What we built
The Velenci build, page by page.
01 · Editorial homepage
An editorial home that sells the promise
The storefront opens on featured frames with the prescription included, free shipping, and easy returns promise stated up top, alongside press logos from GQ, Bustle, and NYLON.
Prescription included strip
Featured frame carousel
GQ, Bustle, NYLON press
Free shipping and returns
ShopifyCustom theme
velenci.com
02 · Category browsing
Eyeglasses and sunglasses, cleanly split
Separate, editorial category pages let shoppers move through men's and women's sunglasses and eyeglasses without mixing prescription frames and shades.
Men and women edits
Editorial portrait cards
Eyeglasses kept separate
Clear shop entry points
CollectionsEditorial layout
velenci.com
03 · Product and virtual try-on
A product page that stands in for the fitting room
Each frame page carries virtual try-on, real customer photos, color and prescription options, and a clear custom build path to cart.
Virtual try-on
Real customer photos
Color and Rx options
Custom build your pair
Virtual Try-OnPrescription flow
velenci.com
04 · Catalog grid
A catalog built for browsing by frame
The eyeglasses and sunglasses grids show every frame with previews, pricing, and color swatches, with premium Rx flagged on each product.
Frame preview grid
Color swatch dots
Price and Rx flags
Sort and filter
CatalogReviews engine
velenci.com
05 · Responsive storefront
One editorial layout, every screen
From a split shop module down to a streamlined mobile hero, the storefront holds its editorial weight across desktop, tablet, and phone.
Split shop module
Desktop to mobile
Sticky promise bar
Fast, mobile first
ResponsiveMobile first
velenci.com
How we worked
From discovery to a production build.
01
Discovery
brand and content audit covering press placements and lookbook material
02
Architecture
information structure for eyeglasses, sunglasses, and the prescription flow
03
Build
custom Shopify theme with virtual try-on integrated on product pages
04
Prescription flow
fit guidance and prescription details captured per product
05
QA and launch
tested across mobile, tablet, and desktop with launch support
Outcomes
The numbers the build moved.
1.8M+
Annual site visitors
37%
Increase in mobile conversion rate
68%
Prescription flow completion rate
The stack
What Velenci runs on.
Platform
Shopify
Hosted commerce backbone for catalog, cart, and checkout
Frontend
Custom Shopify Theme
Editorial, mobile-first storefront aligned to the Velenci brand
Integrations
Virtual Try-On
On-page try-on so shoppers see frames on themselves
Conversion
Prescription Flow and Reviews Engine
Per-product prescription capture and star-rated customer proof
