A dedicated Shopify developer shipped 8 plus UX features site wide
Resourcifi embedded a senior Shopify developer to redesign the Blu Tech storefront, fix ADA compliance, and stand up GA-4 and GTM analytics across the store.
What Bannatyne Group needed to solve.
Bannatyne Group needed a full redesign and UX optimization of its Blu Tech (goblutech.com) Shopify e-commerce store. The product detail pages, cart, and navigation were holding back conversion and trust signals, the site was not ADA compliant, and there was no analytics infrastructure to measure performance.
- Redesign product detail pages and optimize the cart and navigation experience to lift conversion
- Bring the storefront to site wide ADA compliance
- Stand up GA-4 and Google Tag Manager analytics infrastructure
- Deliver predictably through sprint based Agile cycles with regular client syncs
Resourcifi embedded a dedicated senior Shopify developer who owned front-end development, UX optimization, ADA compliance, and analytics integration across the Blu Tech store through Agile sprints on Jira.
How the embedded team delivered.
PDP enhancements
Added product tags such as New Arrival and Best Seller, product specific FAQs, comparison charts, a bundling experience, and optimized below the fold content.
ADA compliance
Applied site wide font color corrections and implemented a compliance widget across the storefront.
Analytics setup
Integrated GA-4 and Google Tag Manager for the Shopify store.
UX improvements
Optimized the cart, redesigned navigation, built an interactive product quiz with recommendation logic, and fixed the hero banner.
Agile delivery
Ran Sprint 1 to completion and Sprint 2 in progress via Jira with task labels, regular client syncs, and testing across devices and browsers before going live.
Sprint 1 resolved, store ready to scale
The numbers the work moved.
Ongoing from April 2026 with a single dedicated senior Shopify developer owning front-end, UX, ADA, and analytics across the Blu Tech store.
The tools behind the work.
Shopify and Liquid
Storefront theme, PDP, and checkout development for the Blu Tech store.
HTML/CSS and JavaScript
UX enhancements, cart and navigation redesign, and interactive product quiz logic.
GA-4 and Google Tag Manager
Measurement infrastructure for the Shopify storefront.
Agile sprints on Jira
Sprint labeled tasks, client syncs, and cross device testing before release.
