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BassForecast product interface
Our work / Staff Augmentation

Monthly active users grew 3.7x, from 35k to 128.7k

Resourcifi embedded a 3 engineer pod across Full Stack, Android, and Laravel to scale subscriptions, retention, and analytics, and to launch a full web experience alongside the mobile app.

3.7x Monthly active users
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
SaaS / Fishery
Engagement
Dedicated engineering pod
Platform
Android, Web
Services delivered
7 workstreams
Timeline
5 months to ongoing
The challenge

What BassForecast needed to solve.

BassForecast is a SaaS fishing-intelligence platform serving bass-fishing enthusiasts. The team needed to scale across Android and web, strengthen subscriptions, retention, analytics, and notifications, and launch a full web experience alongside the mobile app.

Goals
  • Scale monthly active users across Android and web
  • Lift subscription conversion and user retention
  • Launch a full web platform with subscriptions
  • Sustain a rapid weekly release cadence
The solution

Resourcifi embedded a cross-functional 3 engineer pod that rebuilt subscription and retention flows, scaled the backend, and shipped a new Stripe-powered web platform at a 5 to 8 weekly release cadence.

How we worked

How the embedded team delivered.

01

Web app launch

Built and launched the BassForecast web application with Stripe-based subscriptions.

02

Android subscriptions and retention

Improved Android subscription flows, onboarding, retention systems, and the billing experience.

03

Backend scale

Integrated push notifications, analytics, maps, and personalized forecasts, and scaled backend APIs for rapid release cadence.

BassForecast case study
The results

Sprint velocity climbed as the pod scaled output.

Sprint velocity, story points per sprintStory points growth tracked across 12 sprints by the Full Stack, Android, and Laravel pod, rising from 15 to 56 per sprint.
15S1
25S3
36S5
43S7
50S9
54S11
56S12
Outcomes

The numbers the work moved.

3.7x
Monthly active users
+48%
Subscription conversion
+148%
User retention
$7k
New web MRR

Monthly active users grew 3.7x from 35k to 128.7k, with subscription conversion up 48 percent, retention up 148 percent, and a new $7k MRR web platform shipped at a 5 to 8 weekly release cadence.

The stack

The tools behind the work.

Web

React, Node, Express

Web app build with Stripe subscriptions

Android

Kotlin, Jetpack Compose, Google Play Billing

Subscription, retention, and billing flows

Backend

PHP, Laravel, MySQL, AWS

Scaled APIs and infrastructure for rapid releases

Engagement

Firebase, Mapbox, Airship

Push notifications, maps, and personalized forecasts

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