Store speed lifted from the 40s to 60-plus across a five-market store
Resourcifi embedded a dedicated senior Shopify developer to own front-end development, improvements, and fixes across a multi-market, multi-currency international store.
What RedShift Sports needed to solve.
RedShift Sports is an e-commerce storefront built on Shopify for cycling components, serving US, Canada, EU, Australia, and global markets. Resourcifi embedded a dedicated Shopify developer for ongoing front-end development, improvements, and fixes across a multi-market, multi-currency international store.
- Lift store speed and front-end performance
- Support five-plus international markets and currencies
- Ship custom storefront features on a steady cadence
- Maintain region-aware checkout and shipping logic
Resourcifi embedded one senior Shopify developer with full front-end ownership, shipping custom features in weekly edit cycles across every international market.
How the embedded team delivered.
Multi-market storefront
Infinite scroll for collections, product badges, and customizable product-detail sections per product.
Region-aware checkout
Out-of-stock cart validation with region-based checkout blocking and per-currency shipping and returns.
Dealer locator and discounts
A dealer locator with CSV upload and IP geo-detection, plus custom discount logic and SKU-level shipping emails.
Speed up, markets covered, features shipped.
The numbers the work moved.
A dedicated Shopify engineer lifted the store speed score from the 40s to 60-plus, served 5-plus international markets, and shipped 8-plus custom features in roughly 10 weekly cycles.
The tools behind the work.
Shopify
Storefront and multi-currency international commerce
Shopify Liquid, HTML, CSS, JavaScript
Theme development and custom storefront features
Metafields Guru
Per-product and per-market content configuration
Kanban workflow
Weekly edit cycles with async delivery and client check-ins
