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Imagine Adv product interface
Our work / Staff Augmentation

A furniture marketplace that syncs 40 percent faster

Resourcifi embedded a dedicated full stack engineering pod that owned the Shopify codebase for three years and three months, migrating it to GraphQL and shipping continuous platform improvements.

30% API performance
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
E-Commerce / Furniture
Engagement
Dedicated engineering pod
Platform
Shopify, Shopify GraphQL API, Laravel
Services delivered
6 workstreams
Timeline
3 Years 3 Months and Ongoing
The challenge

What Imagine Adv needed to solve.

Imagine Adv runs a multi-vendor furniture platform that aggregates products from many suppliers into one centralized system, letting retailers select and publish products directly to their Shopify stores. Keeping this platform moving needed deep, consistent codebase ownership rather than rotating contractors, plus a path off slow legacy Shopify REST APIs and manual vendor onboarding. The team also needed faster product search and dramatically shorter product sync times to keep retailers productive.

Goals
  • Embed dedicated full stack engineers with long term codebase ownership and zero turnover
  • Migrate the Shopify app from REST APIs to GraphQL for faster API performance
  • Streamline multi vendor onboarding and product publishing to retailer stores
  • Cut product sync time and speed up catalog search across the platform
The solution

Resourcifi embedded two dedicated full stack developers as one unified pod who owned the Shopify codebase, migrated it to GraphQL, and shipped continuous vendor onboarding, search, and sync improvements.

How we worked

How the embedded team delivered.

01

Vendor onboarding

Onboarded multiple vendors into the centralized furniture platform.

02

Product search filters

Implemented multiple filters to search for products faster.

03

Shopify publishing

Integrated with Shopify to publish products directly to retailer stores.

04

GraphQL migration

Migrated the app from Shopify REST APIs to GraphQL APIs.

05

Sprint delivery

Ran agile sprints with planning, reviews, code reviews, and Shopify app compliance checks before each release.

Imagine Adv case study
The results

Measurable gains over three years

Sprint velocity, story points across the engagementStory point growth tracked across sprints with the 2 engineer full stack pod, climbing from 18 points in the first sprint to 35 by sprint twelve.
18 pointsS1
21 pointsS3
23 pointsS6
25 pointsS8
27 pointsS9
29 pointsS11
35 pointsS12
Outcomes

The numbers the work moved.

30%
API performance
40%
Sync time reduction
25%
Faster product search
3yr 3mo
Embedded engagement

Measurable platform improvements delivered over the 3 year 3 month engagement, with zero disruption and zero turnover across the embedded pod.

The stack

The tools behind the work.

Backend

Laravel and MySQL

Core application framework and database powering the multi vendor platform

Commerce

Shopify Graph API

Product publishing and storefront integration migrated from REST to GraphQL

Architecture

REST and GraphQL

API migration that lifted performance by 30 percent after GraphQL adoption

Delivery

CDN integration

Faster image delivery and product search across retailer stores

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