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Mugsy Jeans product interface
Our work / E-Commerce Development

Mugsy: super-stretch denim that fits clean and feels like sweatpants

Resourcifi joined Mugsy as a Shopify development partner, taking the menswear denim storefront from inquiry to live execution with a structured, flexible project setup.

35% Increase in Mobile Conversion Rate
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Fashion & Apparel
Engagement
Long-term Partnership
Platform
Shopify, Web
Services delivered
4 workstreams
Timeline
Long-term partnership with continuous releases.
The challenge

What Mugsy Jeans needed to solve.

Mugsy needed a Shopify partner who could move quickly from inquiry to active engagement, deliver flexibly under variable commercial structures, and align cross-team execution across Slack, shared tasks, and recurring meetings.

Goals
  • Onboard quickly from inquiry to delivery
  • Provide a flexible engagement model
  • Run a structured collaboration model with the in-house team
  • Smoothly align across brand and project teams
The solution

Resourcifi partnered with Mugsy as a Shopify development partner with a structured and flexible project setup, supporting fast moves from inquiry to execution.

What we built

The Mugsy Jeans build, page by page.

01 · Hero and social proof

A homepage that sells comfort on sight

A full-bleed stretch-denim hero leads with SUMMER COMFORT IS HERE, one Shop Now button, and a 40,000-plus five-star count above the fold.

  • Full-bleed hero video
  • One clear Shop Now CTA
  • 40,000-plus 5-star count
  • Free shipping promo bar
ShopifyCustom Theme
mugsyjeans.com
02 · Best Sellers and filtering

A collection page built for fast browsing

The Best Sellers grid pairs editorial imagery with denim cards, plus fit, color, and waist filters and a Sort By control to narrow picks fast.

  • Fit, color, waist filters
  • Sort By Featured control
  • Editorial header banner
  • Clean denim product cards
Custom ThemeAnalytics
mugsyjeans.com
03 · Product page and conversion

A product page that removes fit guesswork

The Fultons page shows full color swatches, four fit options, and complete waist and length grids, with bundle tiers, a Fit Guide, and ShopPay.

  • Color swatches, fit options
  • Full waist, length grids
  • 2-pack, 3-pack bundles
  • ShopPay at Add to Cart
ShopifyKlaviyoMeta Pixel
mugsyjeans.com
04 · Accessories and cross-sell

An accessories shop that grows the basket

Belts, hats, beanies, and socks share the denim browsing pattern, each with a benefit line, plus color filters and a Best Selling sort to lift order value.

  • Belts, hats, socks tiles
  • Benefit line per category
  • Color filter rail
  • Best Selling sort
Custom ThemeKlaviyo
mugsyjeans.com
05 · Brand story and trust

A brand story that earns the sale

The About Mugsy page shares the founder story of jeans that feel like sweatpants, with a split layout and a Shop Now button back into the catalog.

  • Split lifestyle layout
  • Super-stretch founder story
  • Comfort-first promise
  • Shop Now to catalog
ShopifyAnalytics
mugsyjeans.com
How we worked

From discovery to a production build.

01

Inquiry to active execution within days

02

Structured workflows with shared tools

03

Sprint based delivery

04

Continuous releases

Resourcifi engineers building the Mugsy Jeans online store
Outcomes

The numbers the build moved.

3.2M+
Annual Site Visitors
35%
Increase in Mobile Conversion Rate
27%
Repeat Purchase Rate
The stack

What Mugsy Jeans runs on.

ShopifyCustom Theme DevelopmentKlaviyo + RechargeGoogle AnalyticsMeta Pixel
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