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DB Pool product interface
Our work / Staff Augmentation

From zero to 100K dollars-plus in revenue from organic search

Resourcifi embedded a dedicated SEO specialist who rebuilt the WordPress site, ran a full SEO and content programme, and grew DB Pool from no organic presence to a steady lead engine.

2,500+ Monthly visitors, from 0
Stanford DOW Snak King Narda Proximity Learning Nextgen Living University of Guelph Lenze iAutomation Emory University IKEA
600+ projects 95% repeat clients 4.9 on Clutch
Industry
Swimming Pool Construction
Engagement
Dedicated SEO specialist
Platform
WordPress
Services delivered
6 workstreams
Timeline
13 months to ongoing
The challenge

What DB Pool needed to solve.

DB Pool and Spa is a swimming pool construction company based in Miami, Florida. The SEO engagement focused on improving Google rankings, increasing relevant organic traffic, and generating qualified leads. It targeted customers searching for pool construction, services, maintenance, and repairs.

Goals
  • Improve Google rankings from a low base
  • Grow relevant organic traffic
  • Generate qualified local leads
  • Drive measurable revenue from SEO
The solution

An embedded SEO specialist rebuilt the site on WordPress and ran a full keyword, content, and backlink programme to turn organic search into a steady local lead engine.

How we worked

How the embedded team delivered.

01

Conversion-optimized site

A new WordPress website optimized for both conversions and search engines.

02

SEO strategy

A comprehensive SEO strategy targeting swimming-pool construction and services.

03

Content and backlinks

Regular blog content and high-quality backlinks to build domain authority, with white-hat practices throughout.

DB Pool case study
The results

Velocity climbed steadily, sprint over sprint.

Sprint velocity across the engagementCumulative story points the cross-functional pod delivered across sprints, climbing toward a 100-point target as the programme matured.
0 ptsM1
12 ptsM3
30 ptsM5
52 ptsM7
71 ptsM9
85 ptsM11
92 ptsM12
Outcomes

The numbers the work moved.

2,500+
Monthly visitors, from 0
50+
Qualified SEO leads
$100K+
Revenue from SEO
13mo
Embedded engagement

A dedicated SEO specialist took DB Pool from zero to 2,500-plus monthly visitors, 50-plus qualified leads, and 100K dollars-plus in revenue from organic search over 13 months.

The stack

The tools behind the work.

Platform

WordPress

Conversion-optimized site rebuilt for search and lead capture

SEO

Technical and On-Page SEO

Audits, keyword research, and on-page optimization to lift rankings

Authority

Content and Link Building

Regular blog content and white-hat backlinks to grow domain authority

Analytics

Google Analytics

Tracking rankings, traffic growth, and lead generation

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