A 5 person pod shipped 195+ marketing assets across 5 brands
Resourcifi embedded a full service marketing pod that rebuilt websites, unified branding across the CAS Holding companies, and optimized HubSpot over a 25 month partnership.
What iAutomation needed to solve.
iAutomation is a full service automation solutions provider with engineering and integration capabilities. Resourcifi became an extension of their marketing team, providing comprehensive support across the CAS Holding sister companies. The goal was to transform their digital presence into a striking, unified brand identity.
- Unify branding across 5 sister companies
- Rebuild websites and core marketing assets
- Clean up and automate HubSpot
- Cover 6-plus major events end to end
Resourcifi embedded a dedicated 5 person marketing pod that unified branding across 5 sister companies, rebuilt key websites, and automated HubSpot over a 25 month engagement.
How the embedded team delivered.
Full-service marketing pod
New websites, business presentations, training templates, blogs, datasheets, social content, and brand guides.
Multi-brand support
Consistent marketing across 5 CAS Holding sister companies, with HubSpot data cleanup and automation.
Event and brand assets
Pre and post event marketing for 6-plus events, wall graphics, email templates, and a unified visual identity.
Velocity climbed, brand stayed unified.
The numbers the work moved.
A 5 person marketing pod produced 195-plus assets across 5 sister companies and 6-plus events, with HubSpot optimized to 98% over a 25 month partnership.
The tools behind the work.
WordPress
Website builds and ongoing content for iAutomation and QuickPouch
HubSpot
Data cleanup, automation development, and optimization to 98 percent
Adobe Creative Suite
Brand identity, presentations, datasheets, and event graphics
Jira and Slack
Task tracking and weekly check-ins across the pod
