From generic assets to 88 plus brand aligned creatives
Resourcifi embedded a two person creative team that transformed Lenze visual content across social, internal communications, newsletters and event marketing into one unified brand identity.
What Lenze needed to solve.
Lenze, a global manufacturer of electrical and mechanical drives, motion control and automation technology, had a visual presence built on underutilized, generic assets that weakened its standing as an industry leader. Marketing needed sophisticated, brand aligned creative output across many channels without the cost and lag of building an in house design team. They wanted one reliable source for consistent content and a unified visual identity.
- Replace underutilized, generic assets with sophisticated, brand aligned creative content
- Establish one unified visual identity across all marketing channels
- Deliver consistent weekly creative output across social, internal communications, newsletters and events
- Position Lenze as an industry leader in its digital presence
Resourcifi embedded a dedicated two person creative team of a graphic designer and a video editor that produced sophisticated, brand aligned assets across all of Lenze marketing channels.
How the embedded team delivered.
Dedicated creative support
A graphic designer and video editor embedded for Lenze marketing initiatives.
Weekly check in calls
Task tracking through Jira with real time communication over Slack.
Status tracking
Regular asset delivery updates and creative project status reporting.
Coordinated workflow
A creative workflow that ensured timely delivery across all marketing channels.
Brand standards
Professional grade visual assets that maintained Lenze sophisticated brand standards.
Creative output that scaled month over month
The numbers the work moved.
Key performance indicators across the 11 month engagement, with a 2 person creative team delivering 88 plus assets from social to events.
The tools behind the work.
Adobe Creative Suite
Brand identity, social media, print and digital, and event graphics
Premiere Pro and After Effects
Motion graphics, event coverage and kiosk content
Jira
Task tracking for every creative deliverable
Slack
Real time communication and weekly check ins
